A gilded charity drive: France’s ‘Opération Pièces Jaunes’

04:28

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From the show

Do you know what ‘les pièces jaunes’ are? In addition to being the French term for coins, or small change, it is a charity drive that occurs every year and is widely known across France. On this Entre Nous, we discuss how this fundraising push got its start, how it works nationwide, and how this famous fundraising campaign is adapting to digital times.

By:

France24